The Role of Printing in Marketing

While the world is rapidly becoming more digital, print marketing still holds an important place in businesses’ marketing strategies. Here are 7 reasons why print marketing still matters:

Broadens Reach

Print marketing is an excellent way to reach a broad audience, including those who aren’t part of the digital world. By reaching consumers through print, you can ensure that your business builds a strong sense of awareness. The more consumers you reach, the more likely you are to gain a competitive advantage and make your brand stand out against competitors.

Affordable

Print marketing is affordable! Depending on the size and type of your job, it can be cheaper than other forms of marketing. This is because it’s often produced in bulk, allowing businesses to benefit from what’s known as “economies of scale.” Large print orders can be an affordable alternative to more aggressive digital marketing or advertising practices.

Its Tangible

Unlike online marketing materials, print marketing materials provide consumers with something tangible that they can hold onto. This makes print marketing more memorable and enduring than intangible materials that can be easily forgotten or deleted before consumers have opened it. Tangible materials like brochures and flyers are physical marketing products that consumers can take with them and reference later, making them more likely to remember your brand.

Highly Engaging

Because print marketing is tangible, consumers are more engaged with the material you’re presenting to them. They’re able to keep the marketing material and show others, which can help to increase brand awareness and reach. As physical products, print marketing materials create a sensory effect and experience that can incline consumers to become more loyal and engaged in your brand. Consumers get to interact with positive stories and images that your brand shares through printed products.

Builds Your Brand

Print marketing can increase your brand image through visual and physical appeal, making sure your audience remembers and recommends your brand to others. Print marketing materials are also an effective way to enhance your ongoing and new digital marketing campaigns, as they further the campaign's reach. By further influencing consumers, print marketing attracts various audiences, making them more interested in your brand and more likely to share it with others.

Its Flexible & Versatile

You can create many different designs and layouts with printed materials that will suit your brand and keep your audience engaged. As you can make each print unique to you and your targeted audience, ensuring your consumers will be more attracted and affected by your material. There are many different forms of print marketing you can utilise such as brochures, newspapers, business cards, booklets, magazines, plus so much more! Your choices are unlimited when it comes to building your brand with print.

Highly Credible

Because print marketing has been around for many years, consumers will always recognise the material. They will also feel like they can trust your brand more with the fact that printed materials are legitimate and are credible sources of information. Consumers will feel more connected with your brand when they have something physical to hold that they can cherish and share with others.

Despite the rise of digital marketing, print marketing still has its place in business. Follow our socials below to stay up to date with the world of printing.