Creative Marketing with Business Cards
Business cards are still a great way to make a lasting impression on potential customers and clients. And here we explore some creative marketing ideas that you can use to make your business cards stand out. Lets lean into business card marketing:
Use a unique shape or material: Instead of sticking with the traditional rectangular card, consider using a unique shape or material to make your business card stand out. For example, you could use a circular or square card, or print your card on a material such as metal or wood.
Include a QR code: When QR codes first appeared in the late 90s, early 2000’s they struggled to gain decent popularity. Mainly due to being a little on the ugly side. But a global pandemic soon raised their profile. A QR code on your business card can link directly to your website or a specific landing page, making it easy for potential customers to learn more about your business. Consider a QR code going directly to a contact landing sight, for your client to download your contact details within a few seconds.
Use double-sided printing: Don't waste any space on your business card. Consider using both sides to showcase your brand, include a call-to-action, or provide additional information.
Add a personal touch: Consider adding a handwritten note or signature to your business cards. This can make your cards feel more personal and memorable. I once met a marketer who didn’t have his phone number on his business card. Instead he would make a play out of hand writing his phone number on the card for the potential client - it was memorable, and that what it’s all about!
Offer a special promotion: Include a special offer or discount on your business card to encourage potential customers to take action.
Use humor or a unique design: A business card that's funny or has a unique design can help it stand out from the sea of traditional cards.
Create a series of cards: Consider creating a series of business cards that all have a similar theme or design. Maybe you have different offerings, to suit different clients. This can help build brand recognition, by getting the right card to the right clients.
Remember, the key to a successful business card is to make it memorable and representative of your brand. If your business cards are due for a re-jig reach out and allow us to take your brand to the next step.
