The benefits of cohesive, beautifully designed branding have so many benefits, many of which you may not have even realised.

1. Professionally designed branding establishes a strong brand identity: A cohesive branding design helps create a consistent visual and messaging identity for your brand. This makes it easier for customers to recognize and remember your brand, and it can help establish your brand as a trusted and reliable source. It’s time you stopped using every pretty new template on canva, allow us to create canva templates especially for your brand. You want people to see your post and immediately recognise it’s your brand.

2. Increases brand awareness: A consistent branding design helps create a strong brand presence across all marketing channels, this increases brand awareness and helps your brand stay top-of-mind with customers. How often are you scrolling through insta and you know immediately retailers Proud Poppy, or Mister Zimi. You instantly pick artists Deb McNaughton and Kirsten Jackson, literally at first sight. Think about what brands you automatically recognise in your social feed. What elements capture that recognition?

3. Builds brand loyalty: A cohesive branding design helps create a sense of familiarity and trust with customers, which can increase their loyalty to your brand. It doesn’t matter where in the world you are, the sight of the Golden Arches feels like a piece of home.

4. Improves brand perception: A consistent branding design can help improve how customers perceive your brand, making it appear more professional and trustworthy. Is it just me, or can you not walk past a Boost Juice after a mad little shop at Kmart? Especially if there is no line.

5. Simplifies marketing efforts: A cohesive branding design makes it easier to create marketing materials that are on-brand and consistent, which can save time and resources. Your colours are all tonal and complementary, consider all purchases, from stationery supplies to office furniture and vehicle purchases. There is a reason why silver and white vehicles retain their value better than on trend colour palettes.

6. Creates a competitive advantage: A strong and consistent branding design can help differentiate your brand from competitors, making it easier to stand out in a crowded market. How often do you lean toward a brand you recognise, rather than another brand who could probably do a decent or better job? You probably know little about your local real estate agents, but the brand that stands out is the one you’ll lean toward.

Overall, a cohesive branding design is essential for building a strong brand identity and establishing a competitive advantage in the marketplace.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. The great Seth Godin said it best “Write like you talk. Often” it’s that simple.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your brand can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.